|
課程名稱 |
行銷研究
MARKETING RESEARCH |
|
開課學期 |
95-2 |
|
授課對象 |
國際企業學系 |
|
授課教師 |
謝明慧 |
|
課號 |
IB3002 |
|
課程識別碼 |
704 30530 |
|
班次 |
02 |
|
學分 |
3 |
|
全/半年 |
半年 |
|
必/選修 |
必修 |
|
上課時間 |
星期三2,3,4(9:10~12:10) |
|
上課地點 |
管壹102 |
|
備註 |
先修科目:統計學一上或統計學一下或行銷管理(適用全校學士班學生)。
限學士班三年級以上
總人數上限：120人 |
|
|
|
|
課程簡介影片 |
|
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
|
課程大綱
|
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
|
課程概述 |
The course focuses on the analysis of business problems and the use of scientific research as a problem solving tool. This encompasses the understanding and application of appropriate research designs, both qualitative and quantitative data gathering methods, data analysis processes using both manual and computer-based procedures, and report writing and presentation. |
|
課程目標 |
Linked to the above attempt are the four following aims: 1. To acquire skills to locate problem areas in organisational settings, and plan, organise, design, and conduct research to help solve the identified problems; 2. To gather and analyse data, using both qualitative and quantitative methods. 3. To be able to write and present research reports; and 4. To develop skills and knowledge to discriminate |
|
課程要求 |
Prerequisites: Marketing management |
|
預期每週課後學習時數 |
|
|
Office Hours |
|
|
指定閱讀 |
|
|
參考書目 |
Core text: Aaker, Kumar and Day, “Marketing Research”, 8th Edition, JOHN WILEY & SONS, Inc. (雙葉書局代理)
|
|
評量方式
(僅供參考) |
|
|